Q: What sets JPL apart from other marketing firms?
A: We are a strategic, integrated communications company. That means we work with clients through all aspects of communication, marketing and so forth. What makes us different is that we are an 85-person company with a really broad range of capabilities in both traditional and digital media.
We have a very collaborative approach. The client really defines me relationship with us. If the client has an in-house marketing house, we can workwith them.
How do you deal with the changing face of media?
We do media-selection analysis based on who the target audience is to determine the best way to engage them and get …
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