-Lincoln revival targets trend-setting demographic.

Auto Business News-February 4, 2012--Lincoln revival targets trend-setting demographic(C)1994-2012 ENPublishing - http://www.enpublishing.co.uk

Auto Business News - 04 February 2012

Ford Motor Company's (NYSE:F) luxury Lincoln brand, which has received investment to produce seven new models by 2015, is set to redesign its brand-image, according to Jim Farley, Ford's global sales chief.

In a recent interview with USA Today, Farley admitted that Lincoln's popularity with retirement-age consumers had left the brand less relevant to the core luxury customer, saying 'you have to wake up to the market'. Instead of targeting the …